Content has been king for a decade now, ever since Digital Marketing picked pace. These bloggers are upping the content game notches higher by brewing hotter-than-summer content in 2020 which is totally hard to miss. Take a look at the top content writers of India in 2020:
- Miss Malini
The popular Miss Malini started off as a DJ at Mumbai’s Radio One. She later went on to be Digital Content Head for Channel V, India. The entrepreneur founded her blog MissMalini.com in the year 2008, covering gossip and current events in Bollywood, Indian television, fashion, beauty and lifestyle. Malini and her blog is regularly featured in leading digital and print fashion and lifestyle publications, including Elle, Cosmopolitan, Harper’s Bazaar and Grazia among others thus making her an unmissable pick for the top 10 content creators of 2020. There’s no place else but number one for a lady with over a billion views across the internet.
Shradha Sharma is the founder, CEO and chief editor of YourStory, a media technology platform for entrepreneurs. With Millions of views on her page, she has been winning awards over awards including Villgrow Journalist of Year Award and L’oreal Paris Femina Award for Online Influence. The dynamic lady started YourStory in 2008, but served as an assistant vice president at CNBC TV18. She was also a brand adviser at The Times of India.
- Chitra Banerjee Divakaruni
Chitra Banerjee Divakaruni is an Indian-American author, poet, and the Betty and Gene McDavid Professor of Writing at the University of Houston Creative Writing Program. She won several awards for her poems, such as a Gerbode Award, a Barbara Deming Memorial Award and an Allen Ginsberg Award. Her recent novel based on Sita – The Forest of Enchantments has gained immense popularity and we’re waiting to find out what this lady has yet to offer.
- Shilpa Arora
Shilpa always had the urge to story telling which wasn’t confined to her work. With over a decade’s experience in PR and Corporate Communications sector, she started her blog www.chiclifebyte.com where she gives insights to her followers about fashion, lifestyle, travel and food. Recently awarded as the Most Influential Food Industry Professional, she is also amongst the top women travel bloggers from India. With the aim to continuously experiment in life to break the monotony, she believes everything has a story behind it whether it’s a brand launch or a new restaurant which has to be reviewed. She has collaborated with over 700 brands both in India and globally. Shilpa also contributes her articles to an international inflight magazine.
- Nandini Swaminathan
Nandini is an award-winning fashion and luxury lifestyle blogger, content creator and marketing professional with an expertise spanning over 8 years. With over a million views, Sartorial Secrets has become one of the leading blogs on lifestyle and fashion in India. Her approach to working with brands is creative, intuitive and based on thorough research. She has been featured in media such as Vogue India, GQ India, Red FM among others. She was a finalist for Social Media Superwomen 2018 and has won the Orange Flower Award for fashion writing in 2017.
The two girls started Trabeauli (The name TraBeauLi is derived from the initials of the 3 niche – Travel, Beauty and Lifestyle) in 2018. After marching out of the corporate sector they started working diligently towards their venture. Nearing a total visibility of 1 Million. The winners of Sunshine Blogger Award are passionate about traveling and beauty. They like providing their audiences worthy content and wish to help them grow. The 2-year-old start-up deserves the place thanks to information-packed content creation it holds.
- Harshita Dagha
The Harvard University certificate holder in Persuasive writing has been rocking newspaper and magazine journalism since a decade now. Having worked with Femina as a features journalist, she has explored relationships and wellness as a part of the lifestyle sector. Harshita bags over 10 Awards as Writer of the Year, Journalist of the Year, Article of the Year and more for leading publishing houses and aims at going global. Harshita scores over a Million views globally including features in leading newspapers with her content gaining recognition in the UK, US and Africa, given which, she was an easy pick for the top content creators of 2020.
- Shubhi Jain
The Fashion Blogger creates relatable content around styling ideas, DIYs, fitness tips, healthy recipes and mental health aids on Sangria Hues. The fashion expert has made quite a mark for herself by collaborating with over 100 brands and helping them gain good organic visibility and thus made it to the top 10 content creators of the year. She has also launched her own zero-waste brand called MeTime Aromas which offers great content around handmade aromatherapy products. The blogger has been awarded for “best styling” by Nilu Thapa (BHLM) in a styling event at FabIndia. Her innovative content ideas make her a fit entry in the top 10 list.
- Swati Shrivastav
Swati is a published academic author with over 12 years experience in the publishing domain who owns Miss Zesty, a print and digital magazine which focuses on women’s lifestyle, fashion, career and relationships. Kiddians is the content creator’s other venture which is India’s first ever children’s magazine created solely by children to be circulated in top schools. The kids hold club meetings to ideate on the magazine content. Swati’s innovative content creation methods have led her into being one of the favourite publishers of the country.
- Rakshanda Jalil
Rakhshanda Jalil has been contributing to the content industry sincelong. The author is a well-known Indian writer, critic and literary historian. Her book on Delhi’s lesser-known monuments called Invisible City: The hidden Monuments of India gained much popularity.. Her PhD on the Progressive Writers’ Movement as Reflected in Urdu Literature has been published by Oxford University Press as Liking Progress, Loving Change. Jalil runs an organization called Hindustani Awaaz, devoted to the popularization of Hindi-Urdu literature and culture.