Amway India Joins Eat Right India Movement; Supports the South-West leg of Swasth Bharat Yatra
A mass movement by FSSAI that aims to strengthen the health of every Indian
Bengaluru, 14th November 2018: Keeping up with the commitment to help people live better lives, Amway India, the country’s largest FMCG direct selling company, has supported the ‘Eat Right India’ Movement led by FSSAI to promote healthy lifestyle among the masses. The Cyclothon for Eat Right Movement in Bengaluru was flagged at the Office of the Food Safety Commissioner, Public Health Institute, Bangalore.
The Cyclothon is part of the Swasth Bharat Yatra which is a revolutionary initiative that aims to promote healthy diets and focuses on preventive healthcare. The movement has been inspired by Mahatma Gandhi’s Dandi March. It is launched to engage, excite and enable citizens to eat right and improve their overall health and wellbeing. Amway India is proud to support this initiative as part of our voluntary support activities as it aligns with our overall agenda of promoting balanced diet and healthy nutrition.
Talking about the partnership, Mr. Anshu Bhudraja, CEO, Amway India said, “It’s a great opportunity to be associated with Swasth Bharat Yatra as part of ‘Eat Right India’ movement. Despite being one of the fastest growing economies in the world, we are encountering rapidly increasing conditions of malnutrition, micronutrient deficiencies and over-nutrition. Given India’s significant share in the world’s population, we, as a nation, have a critical role in shaping up the nutrition narrative in the world. We are glad that Amway is a part of this important mission which is aligned with the government’s key programmes – Swachh Bharat Mission, Ayushman Bharat and POSHAN Abhiyaan. Considering the realities of irregular eating habits and food adulteration which affects the nutritional intake among Indians, nutritional supplements along with regular diets can go a long way in improving the health of our nation. With this Swasth Bharat Yatra, we hope to help in bringing about a sustainable change which will significantly improve the overall well-being of Indians.”
The ‘Eat Right’ movement is completely aligned with Prime Minister, Shri. Narendra Modi’s idea that all programmes associated with the 150th birth anniversary of Mahatma Gandhi, should be designed around the theme of ‘Karyanjali’ – ‘Gandhi in Action’. The ‘Eat Right’ movement and the ‘Swasth Bharat Yatra’ are planned to reach the masses, who act as real engines of change. This is expected to trigger the masses through a one-of-a-kind public health movement and fundamentally transform the way India eats.
The last set of cyclists on the 1st leg of South West track will be handing over the symbolic relay baton to the next batch of cyclists at the starting location of 2nd leg in Bengaluru, the IT Capital of India and will pass through various cities including Pune and Ujjain to reach New Delhi by 25th January 2019 to participate in a culmination event of the ‘Swasth Bharat Yatra’.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1 direct selling business in the world with presence in over 100 countries & territories. The coveted global 100 list benchmarks the performance of top revenue-generating direct selling companies in the world, has ranked Amway #1 for the 6th consecutive year in 2018.[i]
Globally, Amway is over 59 years old, US $ 8.6 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[ii].With the aim of increasing consumer outreach Amway has set up 55 Xpress Pick & Pay stores across the country.
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[iii]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[iv]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Recently, Amway announced the launch of Nutrilite Traditional Herbs range developed specifically for the Indian consumers.
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.